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The Expedia Affiliate Network has launched EAN Smart Cross Sell, which lets airlines sell hotels to their online customers. With Smart Cross Sell, airlines can display dynamic, tailored hotel offers to their customers during the online booking process, letting travelers add a hotel to their airfare purchase. Smart Cross Sell also minimizes checkout disruption, resulting in less shopping cart abandonment and higher conversion.
Smart Cross Sell combines Expedia’s intelligent sort algorithm, locating the highest converting properties and the best deals, with user-defined profiling to create a best in class hotel cross sell experience. It is based on EAN’s world leading private label technology platform, which has already helped over 10,000 online travel businesses shape the future of online travel.
By Kate Rice
February 05, 2012